Digital Marketing & AI Courses Online

Applications of AI

This micro course, Applications of AI , looks into the impact that AI is having in the following 8 areas: Healthcare, Finance, Retail, Transportation,Education,Entertainment, Agriculture and the Creative Arts.

Cyber Security

Most successful cyber attacks do not defeat technology; they trick a person. This focused 25-minute course shows employees, managers and directors why attacks and data breaches happen, the common techniques criminals use, and the practical defences that stop them: strong authentication, safe email habits, sensible browsing and prompt reporting.

Cyber Security - Combatting Cyber Attacks

Employees, managers and directors should all have a good understanding of the threat posed by cyber-attacks and the importance of guarding against data breaches.

Cyber Security An Overview

Employees, managers and directors should all have a good understanding of the threat posed by cyber-attacks and the importance of guarding against data breaches.

Ethical Considerations in AI

This micro course looks at ethical considerations in the world of AI development to ensure that AI is used and developed responsibly. The course looks at bias, transparency and privacy and how each of these can influence the AI’s decision making process.

Facebook Advertising

This micro Facebook advertising course looks at advertising, designing and building your ad content and how to test, track and evaluate your ad campaigns using key metrics.

Facebook for Business

This Facebook for Business course will give you an overview of how to use Facebook to enhance your business offering and online presence. It starts by examining its history and its phenomenal growth. You will learn how to set up and optimise your page and also how you can make your content much more engaging for your followers. It looks at advertising, designing and building your ad content and finally how to test, track and evaluate your ad campaigns using key metrics.

Instagram for Business

The course covers the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness. In addition to this you will learn how to set up an account and build and optimise a Business Profile.

Instagram Marketing Strategies

This micro course explores the essential elements of an effective marketing strategy to maximise the value of your Instagram account. The course also explains how to use hashtags to increase the reach of your account.

Introduction to AI

The course starts by explaining what AI is, along with a brief description of its history. It explores the different types of AI, key concepts in the field, and how AI is being applied in real life across various sectors.

Introduction to AI Prompt Engineering

This short course provides you with an introduction to AI. The course starts by explaining what is meant by AI prompt engineering and its purpose, showcasing its value and importance across various sectors. It then looks at how AI has evolved over time. After that, it covers the four key components which, when used together, create effective AI prompts and then the course smoothly moves on to the area of prompt optimisation. Next, the course turns to the importance of prompt evaluation and then concludes with a look at emerging and future trends and technologies in the field.

Introduction to Generative AI

This short course provides you with an introduction to generative AI. It starts by explaining what Generative AI is and why it’s so impactful in today’s world. It covers the history and evolution and also the innovations through time of AI. The course looks at different models and touches on how it can generate new content with some real life examples. Finally we take a look at how the future could be impacted by AI and the technology surrounding it.

Key Aspects of AI

This micro course explores some of the key areas which form the foundation on which AI was built. The 5 aspects it looks at are machine learning, neural networks, Natural Language processing (NLP),algorithms and data.

LinkedIn for Business

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It's used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.

Search Engine Optimisation for Business

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we'll explore search engine optimisation 'SEO' and how you can use this to drive traffic to your website.

Social Media Marketing

This online course examines the main social media platforms and their use as marketing tools. It discusses the popular platforms Facebook, Instagram, X (formerly Twitter) and LinkedIn. The course dives into the main business benefits and gives you insight into how you can get started with how to choose the right platform for you and how to get started with it. You’ll get information on how to run a marketing campaign, promote your company successfully and learn the best way to handle any negative feedback.

The AI development Process

This micro course walks through the entire AI development process, starting with the definition of the problem through to the deployment of the solution and learning what is involved at each stage.

The Future of AI

This micro course discusses what the future of AI looks like within our daily lives. It delves into how AI may be used to revolutionise healthcare and how it could also be used in education, potentially making high quality it accessible to everyone.The course touches on the topics of transportation, the impact of AI on workforces and how it can potentially be used to optimise energy use, aiding in the preservation of our planet. The course then goes on to discuss the future advancements we may see in AI.

TikTok for Business

This course will give you an overview on the history of TikTok, its user demographics and the three business benefits offered by the platform. It explains how to create a business account post short videos and how you can optimise your profile. It discusses the importance of TikTok advertising campaigns and strategies. Finally the course shows you how analytics can monitor the success of your advertising and insights into effective future campaigns.

Twitter for Business

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. This courses will look in detail at the use of Twitter as part of your marketing activity.

What is AI and a Brief History

This micro course explains what AI is, along with a brief description of its history and touches on how AI is progressing in our everyday lives.

Types of AI

This micro course explores the different types of AI and how AI is being applied in real life across various sectors.

Tools and Technologies in AI

This micro course explores the various tools and technologies that power AI development and help streamline the process of building, training and deploying AI models. These consist of Tensorflow,PyTorch,Scikit-Learn, Natural Language Toolkit (NLTK), Pandas and Jupyter Notebooks. The course also explains what each of the tools and technologies are generally used for.

An Overview of AI Prompt Engineering

This micro course explains what is meant by AI prompt engineering and its purpose, showcasing its value and importance across various sectors. It then looks at how AI has evolved over time, starting from the middle of last century, going right through to the present day, before introducing the area of Natural Language Processing and some of its key concepts.

Crafting Effective AI Prompts

This micro course works through 4 key components of AI Prompt Engineering - Clarity, Context, Specificity and User Intent, that are used to create effective AI prompts. It also explains what to avoid when structuring a prompt and examines examples of good and bad prompts. Finally it looks at User Intent and formulation prompts that align with a users needs.

Optimising and Refining AI Prompts

This micro course will explain why refining prompts is important and look at several techniques that you can use to optimise your AI prompts. It will look at how using examples in your prompts helps the AI understand the format and type of response you are looking for. It explains how to use a prompt testing platform to help you identify which prompts work best for your requirements and lastly, it will briefly look at practical examples to help you understand the best way to obtain the best results from the AI.

Evaluating AI Prompt Performance

This micro course looks at the Importance of Evaluating AI Prompts using KPI’s and shows how to conduct an effective evaluation to see whether results are accurate, relevant and useful. The course also looks at methods for measuring prompt success including user feedback, automated metrics, real world feedback and continuous improvement strategies. Analysing accuracy of the prompts to help you refine prompts to enhance overall performance and lastly the course looks at the ethical considerations in AI prompt engineering.